Autoresponders - How to Create an Autoresponder Email Campaign to Bring You Prospects and Profits

By [http://ezinearticles.com/?expert=Connie_Ragen_Green]Connie Ragen Green

Creating an email campaign, also referred to as an autoresponder, can be very confusing when you are first starting out on the internet. An autoresponder is the email that someone receives when they sign up for a free report or something else, or when they make a purchase from someone's website or blog.

When you are first getting started online, you will want to give away some type of information in exchange for receiving a prospect's name and email address. You can give away free tips, a short report, or even an audio recording. The most important thing is to give away information that is valuable enough for someone to want to give you their name and email address in order to receive it.

Now you must have a series of emails in place so that they will automatically go out when the person first signs up. An autoresponder makes it possible for all of this to occur without you having to do anything. All you need to do is write and set up the emails to be delivered over a period of time. Once you have written these emails, the autoresponder is set up and will stay in place forever, unless you make a change to it in some way.

The first email you will write will thank them for signing up, or opting in to your list. You may include a link to the free giveaway in this email, or explain how they will receive it. This is also day zero in your autoresponder sequence.

On day two, which is two days after your prospect has signed up, write another email message. This message may ask the prospect how they liked your free giveaway, or may even direct them to a post on your blog. You are still getting to know each other, so don't try to sell them anything at this point.

I like to send out an autoresponder message every other day for about ten days. These messages will be filled with tips and other valuable information. Then I may direct them to one of my products or to an affiliate product. This will now get them used to the idea that not all of my information will continue to be free.

Marketing to a list of interested and highly responsive prospects will make you money. Periodically I also go in and read my autoresponder messages, and sometimes I change one or two of them to include additional information. This is the very best way to market to your list.

Download a free teleseminar on building your online business by visiting http://www.EbookWritingandMarketingSecrets.com to learn how to write articles, blog, become involved in social networking and learn the technology needed to build a profitable online business.
Connie Ragen Green has been online since 2005 and teaches people how to build their own online business in record time, offering free teleseminars weekly, as well as online courses in a workshop environment with webinars.

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